ROOTS is Canada's leading lifestyle brand that was inspired by the great Canadian wilderness and its? way of life. ROOTS eyewear mirrors the ROOTS? corporate philosophy for the brand – it has to be casual, comfortable, and fit great. ROOTS is committed to the Canadian way of life. As with all their designs, including their eyewear, the company is solidly committed to the development of exciting styles that embody the values of tradition, quality, and integrity of the Canadian way of life.